The Federal Communications Commission (FCC) has recently put forth a new set of rules aimed at ensuring transparency when it comes to the use of artificial intelligence in phone calls and text messages. This development comes as a response to the growing concern over the proliferation of AI-generated robocalls and their potential for fraudulent activities.
One of the main highlights of the proposal is the requirement for robocallers to disclose upfront if they are using AI technology for making calls or sending messages. This disclosure would need to be made while seeking consent from the person being contacted. The FCC aims to address the heightened risk of fraud and scams associated with AI-generated calls by mandating these disclosures.
Another key aspect of the proposal is the definition of an “AI generated call.” According to the FCC, such calls involve the use of technology to create artificial or prerecorded voices, as well as text content, using computational technology, machine learning, predictive algorithms, and large language models. By clearly outlining what constitutes an AI-generated call, the FCC seeks to establish a framework for regulating these communications.
Exceptions and Safeguards
In addition to the disclosure requirements, the FCC also plans to make exceptions for individuals with speech and hearing disabilities who rely on AI-generated voice software for outbound calls. However, these calls must not contain unsolicited advertisements, and recipients should not incur any charges for receiving them. By incorporating these exceptions, the FCC aims to strike a balance between enabling accessibility for individuals with disabilities and protecting consumers from unwanted solicitations.
The proposed rules put forth by the FCC represent a significant step towards addressing the challenges posed by AI-generated robocalls. By requiring transparency and setting clear guidelines for the use of AI in communications, the FCC aims to enhance consumer protection and mitigate the risks associated with fraudulent activities. Moving forward, it will be essential for stakeholders to collaborate and adhere to these regulations to ensure a safer and more secure communication environment for all.
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