Activision recently conducted research on skill-based matchmaking (SBMM) in Call of Duty multiplayer, a system designed to connect players of similar skill levels in multiplayer lobbies. The findings revealed that SBMM plays a crucial role in maintaining player engagement and overall enjoyment of the game.
During the research process, Activision secretly disabled SBMM to monitor its effects on player retention. Surprisingly, the results showed that “everyone hated it,” with more players quitting, less gameplay, and more negative blowouts. This suggests that SBMM is essential in creating a balanced and enjoyable gaming experience for all players.
Activision’s research also highlighted the benefits of SBMM in creating fair and competitive matches. By matching players based on skill level, SBMM allows players to contribute meaningfully to their team’s success, as well as their own personal achievements. Additionally, SBMM helps to prevent frustration from one-sided blowout matches, which often lead to player dissatisfaction and early game quits.
While Activision acknowledges the importance of SBMM, they are considering introducing a core multiplayer playlist that does not use skill as a factor in matchmaking. However, historical testing suggests that low- and mid-skill players may be hesitant to participate in such a playlist. This dilemma highlights the complexity of balancing player skill levels in multiplayer gaming environments.
Activision’s research on skill-based matchmaking in Call of Duty multiplayer demonstrates the critical role that SBMM plays in enhancing player engagement and overall gameplay experience. By prioritizing fair and competitive matches, SBMM ensures that players of all skill levels can enjoy the game and contribute meaningfully to their team’s success. As the gaming industry continues to evolve, maintaining a balance between skill-based matchmaking and player choice will be essential for creating a positive and inclusive gaming community.
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