Apple’s integration of AI models into its devices is set to expand beyond just ChatGPT. According to Bloomberg’s Mark Gurman, Apple will be announcing at least one other deal this fall to add Google Gemini to the mix. This move has been long rumored, with Gemini being part of the iOS 18 chatbot discussions for some time. Additionally, there are hints of a potential deal with Anthropic in the pipeline.
Despite the speculation surrounding various AI partnerships, Meta’s Llama chatbot was quickly dismissed as not meeting Apple’s standards. This rejection highlights Apple’s commitment to ensuring high-quality AI integration for its users.
Apple Intelligence is expected to make its debut in beta form this fall, offering users a glimpse into the future of Apple’s AI capabilities. The company aims to not only incorporate AI as a feature but also as a revenue-generating avenue. Gurman suggests that subscription-only Apple Intelligence features could be a possibility in the future.
While Apple Intelligence will initially be limited to the iPhone 15 Pro and Pro Max, its impact on driving iPhone upgrades remains uncertain. The success of these features in attracting consumers to upgrade their devices will heavily depend on their quality and functionality. The potential revenue from in-app purchases of AI partners’ subscriptions could also play a role in supplementing Apple’s AI initiatives.
In the interim, third-party AI services may serve as a temporary solution for Apple as it gradually introduces its own generative AI system. This transitional period will offer users more options in terms of AI services, albeit with variations in algorithmic capabilities. Ultimately, the integration of AI into Apple’s ecosystem is poised to revolutionize user experiences and interactions.
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