Hyundai, the South Korean automaker, recently announced its plans to introduce a new electric vehicle – the Ioniq 9 – in the US market. This three-row SUV will be manufactured at the company’s factory in Georgia, showcasing Hyundai’s commitment to expanding its presence in the plug-in market.
New Electric Vehicle: Ioniq 9
The Ioniq 9, based on the Concept Seven unveiled in 2021, will be built on Hyundai’s Electric-Global Modular Platform (E-GMP). This platform also underpins other popular models such as the Ioniq 5, Ioniq 6, Kia EV6, Kia EV9, and Genesis GV60. By manufacturing the Ioniq 9 in the US, specifically at the Ellabel, Georgia-based Metaplant, Hyundai will qualify for the federal EV tax credit of $7,500.
Hybrid Market Strategy
Hyundai is not only focusing on electric vehicles but also on hybrids. Recognizing the high demand for hybrids in the US market, the company plans to increase its share of hybrids in its lineup. This move aligns with consumer preferences for hybrids over full EVs and aims to address the shortage of hybrids in the North American market.
During an investor day event, Hyundai executives discussed the possibility of developing Extended Range Electric Vehicles (EREVs) to enhance range capabilities. These EREVs, such as the BMW i3 and Chevy Volt, could offer a range of over 560 miles when fully charged. This ambitious goal reflects Hyundai’s dedication to innovation in the electric vehicle sector.
The Concept Seven, with its impressive specifications, has generated excitement among auto enthusiasts. Capable of charging from 10 percent to 80 percent in just 20 minutes and offering a range of over 300 miles, this concept showcases Hyundai’s technological advancements. With a wheelbase longer than the Cadillac Escalade and a striking grille design, the Concept Seven stands out in the SUV segment.
Hyundai’s ambitious plans for the US EV market demonstrate the company’s commitment to innovation and growth. The introduction of the Ioniq 9, focus on hybrids, and exploration of EREVs highlight Hyundai’s strategic approach to meeting consumer demands and shaping the future of electric mobility. As Hyundai continues to expand its lineup with new and exciting electric vehicles, the company is poised to make a significant impact in the evolving automotive industry.
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