Target Launches Target Circle 360 Subscription Service to Compete with Amazon and Walmart

In a bid to compete with industry giants like Amazon and Walmart, Target has announced the launch of Target Circle 360, a $99 annual subscription service that offers free, unlimited delivery and rush shipping on online orders. This move comes as consumers increasingly rely on e-commerce for their shopping needs, and major retailers are looking for ways to incentivize customers to choose their platforms over competitors.

Target Circle 360 offers its members free two-day shipping and free same-day delivery on orders of $35 and up. While this may seem like a great deal, some critics argue that the new plan is not entirely innovative. In fact, Target Circle 360 appears to be a rebranding and upgrade of the retailer’s existing delivery offerings, such as Shipt, which already offers free same-day delivery for $99 a year.

For Target enthusiasts who are already subscribed to Shipt, the new $99 plan may not offer much additional value. Target Circle 360 combines the benefits of Shipt membership and free two-day shipping, without any order minimums. Additionally, members will also have access to the Shipt Marketplace, allowing for free delivery from other stores as well.

Target’s decision to launch Target Circle 360 comes at a time when the lines between e-commerce and brick-and-mortar retail are becoming increasingly blurred. Both Target and Walmart utilize nearby physical stores and warehouses to fulfill online orders, while Amazon’s extensive network of warehouses and fulfillment centers ensures quick delivery to customers. Despite not being able to directly compete with Amazon’s Prime membership, Target is aiming to attract customers by offering a similar subscription service.

As the e-commerce landscape continues to evolve, major retailers like Target are adapting to meet the changing demands of consumers. The launch of Target Circle 360 signals the company’s commitment to providing a seamless and convenient shopping experience for its customers. Only time will tell if this new subscription service will be able to effectively compete with the likes of Amazon and Walmart in the highly competitive online retail market.