In the realm of unusual product branding partnerships, Yorkshire Tea has managed to surprise us once again. The UK-based tea company has introduced two new additions to its online store that nobody saw coming – gaming controllers. Yes, you read that right. Yorkshire Tea has collaborated with a controller designer, POPeART, to create a PlayStation 5 controller and an Xbox model, both adorned with Yorkshire Tea branding and a picturesque scene featuring a sheep.
Believe it or not, this unexpected collaboration was born out of a simple tweet. POPeART shared a design concept featuring Yorkshire Tea’s branding, and a few Zoom meetings later, the controllers became a reality. The product listing humorously mentions a “special button that boils your kettle,” which, unfortunately, is not a real feature. However, the only difference between these Yorkshire Tea controllers and their non-tea-related counterparts is the unique printing. Functionally, they are no different and can be used with a PC either via a wireless dongle or Bluetooth.
As a gamer, one cannot help but wonder about the reasoning behind such a peculiar design choice. The Yorkshire Tea controllers feature a pastoral scene with trees, a stone wall, a farmhand, and even a sheep. It’s safe to say that this design is unmatched in the world of gaming controllers. While the aesthetics may not affect the performance of the controllers, it certainly adds an interesting flavor to the gaming experience.
Yorkshire Tea fully embraces gaming culture in the description of these controllers. They make references to looting, one-shotting, levels, and more. It’s as if your dad suddenly discovered a passion for modern gaming slang and wants to prove that he’s “down with da kidz.” Although the playful use of gaming terminology may not make for the most conventional product description, it does add a touch of humor to the overall experience.
Perhaps the most intriguing aspect of these Yorkshire Tea controllers is their ability to evoke a sense of quintessential British tea time. By simply holding the controllers, one might feel an unconscious urge to pause their game and make a cup of tea. It’s a strange power of suggestion that taps into the deep-rooted British love for tea. After all, how could anyone resist the Call of Tea while gaming?
Yorkshire Tea’s collaboration with gaming controllers is undoubtedly an unexpected and quirky move. While some may question the purpose and practicality of such a partnership, it cannot be denied that the Yorkshire Tea controllers are unique and eye-catching. Whether you’re a gamer looking for a conversation starter or a tea enthusiast wanting to flaunt your love for the beverage, these controllers certainly make a bold statement. So, the next time you find yourself gaming, don’t be surprised if you suddenly have an irresistible craving for a nice cuppa. Cheers!
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