Disney’s latest earnings briefing shed light on the company’s ambitious plans for the gaming industry. With a deal in place with Epic Games to create content for Fortnite, Disney aims to revolutionize the gaming experience for fans. Describing their collaboration as “transformational,” Disney is looking to merge its beloved brands and franchises with the popular Fortnite game to create a new and exciting gaming universe.
The decision to invest heavily in video games stems from Disney’s goal to capitalize on the industry-wide shift towards converged gaming ecosystems. By pouring $1.5 billion into Epic Games for the development of a “new persistent universe,” Disney is giving fans the opportunity to interact with characters and content from Disney, Pixar, Marvel, Star Wars, and Avatar in a whole new way. The focus is on creating a platform where fans can play, watch, shop, and engage with their favorite Disney properties.
Fortnite has evolved beyond a traditional game and has become a versatile platform hosting a variety of experiences. From the main battle royale game to custom user-created games like Rocket Racing and Lego Fortnite, the possibilities on Fortnite seem endless. Disney’s partnership with Epic Games opens up a realm of possibilities for fans, with the potential for a “virtual Disney World” experience within Fortnite.
Disney’s claim to be the “largest in the world” in licensed video games can be attributed to the numerous partnerships the company has forged with external studios. While Disney used to develop games in-house through Disney Interactive Studios, the company now collaborates with outside developers to bring its brands to life in the gaming world. With projects like Indiana Jones and the Great Circle, Star Wars Outlaws, and Disney Pixel RPG in the works, Disney’s presence in the gaming industry is stronger than ever.
Fans can expect Disney to unveil its future plans at D23, with the possibility of more details on the Disney-Epic Games collaboration. While specifics on upcoming projects tied to Disney in Fortnite are still under wraps, the potential for groundbreaking content is high. Disney’s commitment to delivering innovative gaming experiences remains steadfast, and the collaboration with Epic Games is poised to shake up the gaming landscape.
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