In a world where connectivity is key, Rivian is making waves in the electric vehicle market by offering a unique approach to in-car entertainment. Instead of relying on traditional phone mirroring features like Apple CarPlay, Rivian has introduced a new software update that includes built-in Apple Music streaming support. This move may scratch customers’ connectivity itch, but it comes with a catch.
Rivian’s new software update comes with the requirement of a paid subscription service called Connect Plus. According to Rivian product spokesperson Courtney Richardson, this subscription is needed for Gen 2 vehicles to have native app experiences like Apple Music and streaming connectivity, regardless of where the vehicle travels. This means that owners of R1T and R1S vehicles will soon need Connect Plus to enjoy media apps on the go and make use of the vehicle’s built-in Wi-Fi hotspot.
With the introduction of Connect Plus, Rivian is signaling a shift in its connectivity strategy. The company is phasing out the Rivian Membership, through which many owners previously enjoyed included data services. This shift highlights the growing importance of subscription-based connectivity services in the automotive industry.
After the initial free trial period, Connect Plus will cost $14.99 a month or $149.99 annually. This pricing model is in line with other companies in the industry, such as Tesla, which also offers connectivity subscriptions to its customers. While some may be hesitant to pay extra for these services, Rivian is offering a two-month free trial to ease the transition for owners.
As Rivian continues to expand its native app offerings, including support for apps like TuneIn, Amazon Audible, and soon YouTube, the need for Connect Plus becomes more apparent. While some may see this shift towards subscription-based connectivity as a downside, others may appreciate the convenience and additional features that come with it.
For those who are not looking to pay extra for a subscription, RivianTrackr reports that native media apps will still work when connected to a separate Wi-Fi hotspot. Additionally, users can opt for connecting audio through Bluetooth by mounting their phone for a more traditional experience. These alternative options provide flexibility for owners who may not want to commit to a monthly subscription.
Rivian’s decision to offer built-in Apple Music support and require a Connect Plus subscription marks a significant shift in the way electric vehicles handle in-car entertainment and connectivity. While some may view this move as a drawback, it is clear that subscription-based connectivity services are becoming the norm in the industry. As technology continues to evolve, it will be interesting to see how companies like Rivian adapt to meet the changing needs and expectations of their customers.
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